Last updated on July 7th, 2024 at 12:16 pm
If you find it tough to convert prospective shoppers into customers, here’s some good news from Yotpo. The company launched the Click-To-Buy feature to enable online stores to let customers buy with one click.
Yotpo’s Click-To-Buy is a part of its SMS marketing tool – SMSBump that enables you to create an appealing SMS shopping experience for mobile shoppers.
SMSBump helps you segment your customers and subscribers. As a result, You can use it to track their patterns and attributes and target them as per their interests. You can send them personalized and relevant product recommendations via SMS by segmenting. What’s more, each SMS is tailored to your customer’s individual needs and choices.
You can text customers about product releases, sales, and exclusive offers. The new Click-To-Buy feature provides them with a smooth shopping experience to convert them better.
Convert Customers with Personalized Flow
Among the many benefits of Yotpo SMSBump are:
Ability to Engage Customers in Conversations
Yotpo SMSBump helps you interact with your customers and engage in two-way conversations. You can automate the text flow for better engagement and customer service.
Speed up Buying Decisions
It helps you capitalize on real-time or conditional triggers to nudge customers to purchase what they consider. So, whether they browse a particular category or abandon carts, you can build SMS flows to send a message.
Convert Customers Better
With precise segmentation, you can send a hyper-targeted text through SMSBump. You can offer customers specific product variants they like, alternatives, discounts, and everything else you need to convert them. The Click-To-Buy feature takes them to their product choice right away.
Yotpo SMSBump lets you keep an eye on every aspect of your text marketing strategy and optimize it for business growth.
You can send SMS to everyone and track every engagement with real-time analytics. It enables you to reach customers worldwide without limits. If you use the right CTA, you can certainly increase your sales with this tool.
Through comprehensive SMS reporting, you instantly know which campaigns are getting the best clickthrough and ROI and which ones aren’t. What’s more, SMSBump’s dashboards provide you with a bird’s eye view of all Click-To-Buy campaigns you run.
Drive Revenue and Foster Relationships
Yotpo acquired SMSBump in January 2020. Its growth has more than doubled since then. By personalizing and automating SMS marketing, Yotpo SMSBump has helped more than 30,000 eCommerce brands to grow their subscribers.
Businesses saw up to 20x ROI when using Yotpo’s Click-To-Buy in a beta program. SMSBump and its Click-To-Buy feature drive even more revenue when you use it with Yotpo’s other solutions.
You can connect it with Loyalty & Referrals, Reviews, and more. Businesses that used two or more Yotpo products saw a 54% growth in sales over those using only one.
Omer Bar-Joseph, GM, Yotpo SMSBump, said in a prepared statement,
SMS is not a trend—it’s table stakes for reaching consumers today. Yotpo SMSBump symbolizes our commitment to offering the most advanced SMS marketing solution for mobile-first commerce. By developing deeper synergies with Yotpo’s other marketing solutions, delivering more cutting-edge features, and offering strategic guidance, we can support any eCommerce brand looking to maximize engagement and revenue with SMS.
About Yotpo
Yotpo is a customer engagement and loyalty solution for eCommerce platforms. It helps you strengthen your relationships with your customers. With loyalty & referrals, SMS marketing, reviews, and more, Yotpo improves customer experiences and enables advocacy.
What’s more, it integrates with popular platforms like BigCommerce, Shopify, and WooCommerce. And it’s the number one app in its category on Shopify. Click here to learn more about Yotpo.
