Mobile Marketing: A Basic Introduction ( Infographic)

Last updated on June 21st, 2023 at 04:56 pm

It’s no secret that we all love using our smartphones nowadays. Marketers should consider the fact that 80% of internet users have a smartphone. SO mobile marketing can be a valuable tool in the marketer’s arsenal.

Mobile marketing offers a cost-effective way to reach prospects. It’s about more than just sending an SMS at the right time. A mobile marketing campaign could include:

Sending out emails. Many people read emails on their smartphones, so don’t neglect this fact
Using push notifications
Marketing through apps
In-game marketing
Using QR codes
Employing location-based services
Using Bluetooth.

What you need to know

A mobile marketing campaign can be a lot more complex than you might have initially thought. That’s why the infographic below should be a valuable resource for you. It gives a run-down of the statistics associated with mobile marketing and a brief overview of what to consider in this line.

These are evidence-based statistics that you can present to senior staff if you need to convince them of the validity of this form of advertising.

The infographic also provides valuable information on how larger companies have been putting mobile marketing into effect. You’ll get 18 examples that you can use as an inspiration for your own campaigns. These are drawn from some of the top businesses in the world, like Walmart and Pizza Hut.

What we found most interesting was how prevalent mobile device usage is. You might not realize it, but mobile users account for more than half of all online traffic. A further six out of 10 users use mobiles to check emails.

The kicker?

In the United Kingdom, almost half of all eCommerce sales in 2017 were conducted through a mobile device.

Which of the stats below caught your eye?

Do you have any tips based on your own mobile marketing experience? Don’t forget to drop us a line.

The infographic was originally published here.