The Guide To App Store Optimization Tools

Last updated on June 21st, 2023 at 04:55 pm

Both Mike and Jimmy have super useful mobile apps for their respective audiences. Mike’s app is hugely popular among users, but Jimmy struggles to get users for his app.

Doesn’t it sound familiar? Some apps get noticed and downloaded, while others don’t move the needle.

There are 8.9 million mobile apps in the major app stores. And general browsing in app stores is the second most frequently used method to discover new apps.

Therefore, your app needs to come on the top in the app store searches for relevant keywords to get noticed.

That being said, app store optimization (ASO) becomes critical to your mobile app’s success.

So, What is App Store Optimization?

App store optimization, also known as app store SEO, is nothing but improving your mobile app’s ranking in app store searches for keywords relevant to your business.

The higher your app features in app store searches, the more target users will discover it, and the more it will get downloaded.

The objective of app store optimization (ASO) is to increase relevant traffic to your app listing page in app stores.

The process of ASO involves optimizing your app listing and following the best ASO practices to improve user engagement metrics (like downloads, reviews, ratings, etc.).

Needless to say, doing every app store optimization activity manually can be overwhelming, if not impossible.

App store optimization tools can save you lots of time when you’re optimizing your app listing on app stores and provide you with data intelligence to make the right ASO strategies.

Wondering what exactly ASO tools do?

What Are ASO Tools Used for?

As the name suggests, ASO tools can help you excel in app store optimization.

With quality ASO tools, you can:

• Track how your app ranks in app stores
• Research about your competition
• Find the right keywords to optimize your app listing
• Get suggestions on localization
• Have an idea about what users like and don’t like about your app
• Test two or more app pages to determine which one does better
• Get ASO intelligence and the app market intelligence to make informed decisions

In a nutshell, ASO tools can make app store optimization easy and save tons of time.

Types of App Store Optimization Tools (ASO Tools)

App store optimization is a complex process, and one ASO tool sometimes doesn’t perform all the required functions. So numerous ASO tools are surfacing on the web.

To help our readers, I grouped ASO tools into the following five categories.

1- App Keyword Optimization Tools

If your app listing page is not optimized for keywords that your target audience uses in app store searches, your app is less likely to get featured on the top ranking.

So it is imperative that you should make a list of useful keywords for ASO.

App Keyword Optimization Tools can help you find the right keywords, keywords for which your competitors rank, rankings of your app corresponding to keywords, and more.

Keywordtool.io, AppTweak, TheTool.io, App Radar, Sensor Tower, and Mobile Action are good examples of App Keywords Optimization Tools.

2- Review & Sentiment Analysis Tools

Reviews and ratings play an important role in app store optimization. Reviews & Sentiment Analysis Tools can help you understand what users like and what they don’t like. These ASO tools can help you refine your app further to earn better reviews and ratings.

ASO tools like Mobile Action, TheTool.io, and Appbot can be placed in this category.

3- A/B Testing Tools

A/B Testing Tools help you examine two or more app listing pages to figure out what gives you better download and conversion rates.

SplitMetrics and Storemaven are examples of A/B Testing Tools.

4- Search Ads Optimization Tools

If you want to run advertisement campaigns on Apple Search Ads, Search Ads Optimization Tools can help you do that efficiently.

From competitor data to automation features, these ASO tools have everything to run successful ad campaigns.

SearchAds.com is a perfect example of Search Ads Optimization Tools.

5- App Store Intelligence Tools

App Store Intelligence Tools are the most advanced ASO tools. Ideally suited for app product managers, App Store Intelligence tools can help you gain valuable insights on ASO intelligence, competitor trends, app market trends, and more.

Sensor Tower and Mobile Action can be categorized as App Store Intelligence Tools.

List of Leading ASO Tools

Here is the list of leading ASO tools that you can use to optimize your app listing in app stores.

1- TheTool.io

TheTool.io comes with many advanced features to assist you in driving the growth of your app. It can help you control your app store optimization, boost visibility in app stores, and increase downloads.

The key features of TheTool include but not limited to:

• Accurate keywords data for app stores in 93 countries
• Keywords tracking and ranking history
• Top Charts ranking and install data
• Users’ sentiments tracking (rating and sentiment analysis)
• Conversion rate tracking in more than 90 countries

What’s more, TheTool.io offers you daily/weekly email alerts and an option to export data to CSV.

TheTool.io comes in three subscription plans – Startup (€29 per month), Growth (€69 per month), and Ninja (€199 per month).

You can also go for a free trial of TheTool.io to assess its efficiency.

2-App Radar

If you are new to app store optimization, App Radar can be the right ASO tool to help you grow your app.

App Radar is loaded with everything you need to make your app more successful.

Here are some essential functions that App Radar can help you with:

• Suggesting the right keywords for your app
• Editing your app store listing and implementing keywords
• Replying to users’ reviews and tracking app ratings
• Getting valuable insights about your competitors

App Radar offers the following pricing plans.

You can start with a free plan to check whether this ASO tool suits your needs or not.

3- AppTweak

AppTweak is an advanced ASO tool. It provides you with critical data and insights to improve your app’s ranking in app store searches to increase organic downloads.

A quick rundown of its features include but not limited to:

• Advanced ASO keyword research (install per keywords and opportunity keywords)
• Google Play Store and Apple App Store integration and performance report
• Cross-country keyword ranking history
• Top Charts across countries
• Easy integration with Apple Console, Google Play Console, Slack, and email

AppTweak comes in three plans – Starter ($58 per month), Guru ($249 per month), and Power($499 per month, if billed annually).

You can opt for a 7-day trial period to assess any plan of this ASO tool.

4- Keywordtool.io

This is a pure keywords research tool for Google Play Store. It can help you know the data on the most relevant searches conducted by users on Google Play Store. And its filters will help you refine your searches to get the right keywords for your ASO strategy.

Keywordtool.io offers three plans – free, personal ($29 per month), and pro ($49 per month).

5- Appbot

Appbot is a review & sentiment analysis tool. So it can help you know your app’s users better with less effort.

Here is a quick rundown of its key features:

• Realtime sentiment analysis across app reviews and amazon reviews
• Insights into keywords that drive sentiments
• Easy analysis of reviews without reading them individually
• Easy integration with Slack, Zendesk, Freshdesk, and more

Appbot offers four subscription plans – Small ($39 per month), Medium ($79 per month), Large ($149 per month), and Enterprise ($349 per month).

You can have a 14-day free trial to assess any plan.

6- SplitMetrics

SplitMetrics is an A/B Tool to improve conversion rates.

It has the following key features:

• A/B testing on your app store listing (test icons, descriptions, video preview, etc.)
• Analyze user behavior
• Testing against competitors
• Insights to boost conversion rates
• Localization test

In short, this ASO tool will help you stop guessing about what works and do what matters.

You can request a free demo of SplitMetrics.

7- SearchAds.com

SearchAds.com can help you kickstart your Apple Search Ads journey successfully.

It comes with the following key features:

• Apple Search Ads funnel tracking
• Custom goal tracking
• Organic keyword hunting
• Optimizing Ads campaigns with automation
• Advanced monitoring

You can schedule a demo of SearchAds.com to know how it can assist you in running Apple Search Ads efficiently.

8- Sensor Tower

Sensor Tower is an App Store Intelligence Tool. It can provide you with valuable data to grow your app and run winning acquisition campaigns.

Its key highlights include but not limited to:

• App Intelligence
• Store Intelligence
• Ad Intelligence
• Usage Intelligence
• App Teardown
• TopCharts

It has separate plans for the above data intelligence, except for TopCharts that is included with all the plans. You can request a free demo of Sensor Tower.

Sensor Tower is a robust tool that equips mobile app developers with robust market intelligence and app store optimization solutions.

9- Mobile Action

Mobile Action is another powerful App Store Intelligence Tool at your disposal.

Here is a rundown of key features of Mobile Action:

• ASO Intelligence (data covering 3M+ keywords and essential ASO tools)
• Market Intelligence (download and revenue estimations of 5M+ apps)
• Ad Intelligence (5M+ ad creatives and 15+ ad networks)
• SDK Intelligence (2.4 M apps with SDK data)

Mobile Action has three subscription plans – Startup, Growth, and Business.

Though all the plans of Mobile Action offer a free trial, not all features are available in a free trial due to data sensitivity.

10- Storemaven

Storemaven is an A/B testing tool for ASO success. With this tool, you can prepare test setups for a broad range of hypotheses and cross-sectional learnings, monitor different audience segments to test and get actionable insights to create a successful ASO strategy.

You can request a demo to know how to increase app store conversion rates with Storemaven.

Final thoughts,

The App market is highly competitive. Therefore, app store optimization is a must to stand out from the crowd. Using ASO tools will not only save you time but also help you make informed decisions.

The leading ASO tools mentioned in this post can help you streamline your app store optimization process to boost mobile marketing.

Want to share any other ASO tool? Please leave it in the comment section.

Disclaimer: The app store optimization tools mentioned in this post have been picked for their merits only. QuickScream doesn’t have any vested interest in the mentioned tools. Prices and features can change with time.