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Don’t Make These Common Influencer Marketing Mistakes to Maximize Success

By Guest Contributor October 16, 2019 Online Marketing

Last updated on November 28th, 2022 at 03:05 pmInfluencer marketing is preferred over traditional marketing and celebrity endorsements. It is a powerful branding and marketing strategy. So, influencer marketing is regarded to be an effective strategy by 80% of marketers, according to recent research by Mediakix. Influencer marketing might be a controversial

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17 Key Metrics Every Modern Marketer Should Know About

By Guest Contributor July 30, 2019 Online Marketing

Last updated on November 6th, 2022 at 11:42 amBig data is everywhere. And if you are a marketer, it is everything. The data-reliant, information-based model of marketing has changed business forever. But at the same time, too much data has made it challenging to determine key marketing metrics a company should track. Statistics were significant […

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How Effective Are Web Browser Push Notifications for Marketers?

By Guest Contributor June 7, 2019 Online Marketing

Last updated on September 28th, 2022 at 04:15 pmFor a long time, marketers have been leveraging Emails and SMS to do what push notifications are doing today. Though Push Notifications will never replace emails, there is little doubt about the impending days of SMS for marketing. If we talk about push notifications, they are a small chunk […]

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