Last updated on November 6th, 2022 at 11:42 amBig data is everywhere. And if you are a marketer, it is everything. The data-reliant, information-based model of marketing has changed business forever. But at the same time, too much data has made it challenging to determine key marketing metrics a company should track. Statistics were significant […
Last updated on June 21st, 2023 at 11:32 pmLove it or hate it, but you cannot ignore it. Yes, I’m talking about social media that has become a lot more than just connecting with friends, having personal interactions, and sharing opinions. Around 3.484 billion people worldwide use social media, making it a powerful tool for […]
Last updated on January 13th, 2024 at 07:27 pmEducation is an essential part of every individual. It helps to differentiate between right and wrong. Education is not only about learning from books and reading content for education. A person can also get educated by exploring things and observing the surroundings. The older generation, after getting educat
Last updated on September 28th, 2022 at 04:15 pmFor a long time, marketers have been leveraging Emails and SMS to do what push notifications are doing today. Though Push Notifications will never replace emails, there is little doubt about the impending days of SMS for marketing. If we talk about push notifications, they are a small chunk […]
Last updated on September 9th, 2022 at 11:28 amYou might have heard the saying – “content is king.” Times have changed, and content marketing is the king in the current scenario. But I recently came across staggering allegations claiming it to be overrated. Although the widespread popularity speaks for itself, there’s more proof i