45+Proven Content Promotion Tips (That Really Work)

Last updated on January 12th, 2021 at 04:09 pm

The contributor’s views in this blog post on proven content promotion tips are entirely his own and may not always reflect the views of QuickScream. 

Creating content without having a plan to promote it aggressively is a content marketing sin.

If you think readers will turn up and consume your content just because you have created amazing content, you’re wrong. My friend, many content marketing campaigns fail in the absence of an aggressive content promotion plan.

The Internet is crowded with content, so you need to reach out to your audience to maximize the success of your content marketing efforts.

In today’s article, I’m going to discuss 45+ proven content marketing tips that can help you promote your content like crazy.

Without further ado, let’s dive in:

Proven Content Promotion Tips

1- Tweet bite-sized content from your article along with the link. Your tweets should include interesting quotes, facts & figures from the article or knowledge nuggets to arouse curiosity among the users.

2- Tweet a question that you’ve answered in your blog post. This can encourage your followers to click on the content link to find the answer.

3- Bold out several tweetable sentences within your article or highlight them as quotes. Put “Click to Tweet” buttons around them, facilitating your followers to share the text snippets as tweets.

4- While tweeting, mention people you’ve quoted in your article to grab their attention. They will, in most cases, retweet it.

5- Schedule 4-5 tweets for the week, to be sent during the morning hours or night. People are most active during those times and are more likely to see your content. Add images to attract eyeballs.

6- Pick the best performing tweet (with a link to your content) and pin it to the top of your profile to gain more traction. A pinned tweet is the first tweet people see when they visit your profile.

7- Create an appealing text snippet ( with a link to the content) and share it on Facebook. You should put facts and catchy questions that can drive your followers to the content. Also, ensure that the blog image is visible to boost engagement.

8- Create an appealing text snippet (with links to your content) and share it on LinkedIn to get more readers.

9- List the major insights or points you’ve included in your article and outline a summary. Use this summary to create a social media video (less than 2 minutes long) to attract more people.

10- Engage with social media posts, and drop a link to your article in the comments section. But the content should add value to the existing post and should be relevant to it.

11- Share the link to your content in relevant groups on LinkedIn and Facebook where you actively participate and engage with others. Also, tag people who might find the content valuable.

12- Distribute your content to your internal network of friends in a WhatsApp group sharing a similar interest or your team members on Slack. Ask them to share the content with others who will find the content useful.

13- Share the content on Reddit. You should spend some time to find the right subreddits and the active Redditors. Create a post to initiate a conversation and drop the link to your article if the subreddit allows.

14- Promote it on Quora. Search for questions relevant to your content and write detailed and thoughtful answers with links to related articles. Doing so may encourage some people to click on those links to get further details and insights.

15- Pin it on Pinterest. Create enticing visuals for a relevant board on your Pinterest profile. You can pin them to the board, and put a link to take the users to your article.

16- Put one or more Pinterest-friendly graphics within your article. And add “Pin It” buttons on them. It will enable visitors to pin the content to their Pinterest boards and thus increase its visibility.

17- Create insightful visual slides to promote your content on Instagram. You can’t link to the content from the post, but you can add it to your profile and ask your followers to visit it.

18- Include at least 3-5 relevant hashtags while sharing your content on social media sites. Appropriate hashtags on platforms like Twitter, Instagram, and Pinterest help you reach large audience and increase the views manifold.

19- Use a social media tool like Buffer or Hootsuite to share a post to all your profiles at once. Social media automation helps you in getting a widespread reach for your content.

20- Create a summary and a list of key points in your article to design animated PowerPoint slides. Download them in video format for YouTube. When you upload video content to YouTube, add the links to the content in the description. Also, don’t forget to tell your viewers to check those links in the end of your videos.

21- Design simple, but visually appealing PowerPoint slides and add them to SlideShare. But don’t forget to include a link to the original content in the slide and description, to get visitors to your site.

22- Create an insightful infographic from your published article and upload it to infographics submission websites like Visually. You can put a link to the original content in the description and pull the viewers to your site.

23- After about a week of publishing the content on your website, republish it as a LinkedIn article. Also, tweak the text and visuals a little, and add a link to the original content at the end. Here are some tips to optimize your LinkedIn profile to boost the success of content promotion on LinkedIn.

24- Similar to LinkedIn, syndicate your content on Medium. But don’t forget to link to the original content.

25- Promote it on content discovery and advertising platforms like Outbrain and Taboola. They personalize content delivery as per the users’ preferences and help you reach your target audience.

26- Share your content on Flipboard. You can sign up on Flipboard and submit your RSS feed there. It will grab the content from your feed and show it to its users.

27- Distribute your content on niche forums relevant to the content. Post a summary or excerpt to encourage discussion and then add a link to the original content.

28- Include relevant quotes from influencers in your article. Once you publish the content, send personalized emails to let them know about it. Ask them to share it with their followers, which can help you reach a new audience.

29- Create content in collaboration with industry leaders. When you publish it, ask them to promote the content. It will give your content a fresh audience and build your authority in the industry.

30- Record and broadcast podcast episodes with the summary and insights from your content. Through podcasts, you will reach a new audience, and you can request them to visit your website for more details.

31- Email a newsletter to your subscribers to update them about your published content. Provide them with a short preview in the email and encourage them to read and share content on social media.

32- After 3-4 days of sending the first email, check the report for those people who didn’t open your newsletter. You should send them an “in case you missed it” email with a new, catchy subject line.

33- Share visual snippets of interesting facts or quotes from your article through email to direct people to your content. Visuals result in a better clickthrough rate than plain text. Also, tweak your email subject lines to catch your subscribers’ attention.

34- Turn your long-form of content into a short eBooks, and offer eBooks to your subscribers. Ask them to download eBooks for future reference. Offer the eBooks to your website visitors too. You can do so by signing them up for your email newsletters. You’ll thus have a larger subscriber base and more readers for your future content.

35- Start conversations with people who’re interested in the topics you write about. You should ask them personally if they want to subscribe to your newsletter. They will better engage with your existing content and future ones.

36- Update your email signature and add a link to your latest content to it. Doing so will attract some views among the team members, business prospects, or other professionals with whom you communicate over email.

37- Create weekly or monthly link roundup posts for social media followers and newsletter subscribers. It should include links and a summary of the useful and high-performing content you published in the last week/month.

38- Pitch your content to journalists through HARO. Journalists use HARO – Help A Reporter Out – service to find knowledgeable resources. And you can promote your content as well as expertise to reporters.

39- Link your content from other existing content on your website. You can either put it as “related links” at the bottom of other articles or within the paragraphs to direct people looking for more details.

40- Pitch to websites that allow guest posts. Create and publish new content or reformat old one with a link to existing content on your website. It will help you reach a new audience.

41- Leave insightful comments on other relevant blog posts and leading websites. Add a link to your content if it adds value to the discussion. Commenting also helps you build a relationship with other bloggers. Here are some common blog commenting mistakes that you must avoid.

42- Mention your content in the webinars you attend. During presentations and webinars, you can include points from your useful content and mention it to the participants. Additionally, you can send them a summary email with the links later.

43- Advertise your content on social media. You should advertise wherever your target audience is. Facebook ads, LinkedIn ads, Twitter ads, and every other social media ad can be used to reach the intended audience.

44- Promote your lead-generating content through Google AdWords. Target specific keywords and create various ad copies to find which ones perform the best.

45- Add links to valuable content to the “thank you” page, which shows when people sign up for your newsletter. Also, send a welcome email with high-value content that your new subscribers may love.

46- Create retargeting ads for your lead-generating content on Google and social media. These ads are shown to only those visitors who have come to your site earlier. So chances are they will check your content if you’re able to grab their attention through your ad copy.

47- Put links to your important content on the homepage of your website. It will attract your site visitors to check the content.

What about you? Do you want to share any other proven content promotion tips to leverage content marketing benefits? Please leave it in the comment section. I would love to know about it.