Last updated on June 21st, 2023 at 04:56 pm
Video marketing is a super practical tool to reach your target audience. If you do it right, video marketing can provide your brand with multiple benefits. It can yield incredible results, from building awareness for your products/services to converting leads into customers. Why shouldn’t it?
The number of digital video viewers is growing fast, and it is expected to reach 3.14 billion in 2023.
However, not all video marketing campaigns are created equal. Is your video marketing working great? Are you able to get good returns on videos you are making? If not, then the help is here.
In today’s article, I will discuss five video marketing mistakes that can hurt your video marketing success.
After reading this article, you will have an idea about what you should do to boost the success of your videos.
Without further ado, let’s dive in.
Video Marketing Mistakes That Can Hurt Success
The following mistakes can affect your the conversion rates of your marketing videos:
1. Creating Extra-Long Videos
We live in a world where there is a constant flow of distractions, such as instant messages, App notifications, social media updates, etc.
People are tempted to check their screens every few seconds. As a result, an average human’s attention span is shorter than that of a goldfish.
If you create unnecessary long videos, many viewers will leave them in the middle.
And this is something you would never want. Therefore, you should tailor your video content to an optimum length.
Now, the question is how long your videos should be to ensure your audience watches them till the end.
What will you choose – the duration of 1-2 minutes or 6-12 minutes?
Well, it depends on the platform for which you will produce videos.
It has been noticed that up to 2 minutes of video perform well on Facebook, 45 seconds on Twitter, and 30 seconds on Instagram.
For YouTube, you can go for longer videos, 6-12 minutes, depending on your content’s duration.
2. Producing Videos That Ignore Your Audience
If you want your audience to discover your marketing videos, you should create videos that address your audience’s queries.
However, many brands produce videos keeping only their products/services in mind, and they fail to create videos for what their audience is typing in search bars online.
How can you produce videos that your audience wants to view?
There is an easy fix – conduct simple keyword research to know what your target customers are searching for.
Find monthly traffic on those keywords and strategically list critical topics to create videos.
Videos based on proper keyword research will not be lost quickly. Instead, they will appear when your audience searches online, generating views eventually to maximize your video marketing success.
Related: Why Listening to Customers Is Important (And How to Do It)
3. Not Having a Clear Objective
Effective video marketing can indeed help you achieve multiple objectives.
However, producing videos without a clear objective in mind is not a good practice. This is a common mistake many businesses commit.
According to a Ascend2 study,
46% of businesses want to improve customer education with the help of video marketing.
Following are other important objectives businesses want to achieve with video marketing:
You cannot achieve all the above objectives with a single video. Indeed, a few videos can help you complete 2-3 goals, but you should try to produce videos for each purpose separately to boost the effectiveness of your video marketing.
Talking about the most effective type of video content, businesses prefer customer testimonial videos and demonstration videos more.
The following are the most effective types of videos, according to the
You can choose the types of video content based on the objectives of your video content marketing.
If you want to improve customer education, you can create explainer videos or video blogs. And customer testimonial videos are ideal for increasing conversion rates.
Producing business videos randomly is not a good practice. To maximize the success of your video marketing, write down your objectives first, and then start making the right kind of video content type to meet your goals.
4. Not Using Enticing Call-To-Action
This is one of the most typical video marketing mistakes!
It takes lots of time and effort to produce videos. If you don’t use enticing call-to-action in your videos, your viewers might not do what you want them to do. This will hamper the success of your video marketing.
Therefore, you should start using enticing call-to-action in your marketing videos to get the expected ROI on your video marketing efforts.
Hubspot has smartly placed a “Sign up free” call-to-action for its audience. Also, viewers can go to watch other videos of HubSpot Academy as well from the same video.
Here are a few effective CTAs that you can incorporate into your videos:
- Suggest another video
- Subscribe to your channel (for YouTube)
- Follow on social media
- Lead generation CTA
- Drive to lead generation pages CTA
So, the next time you produce marketing videos, don’t forget to include CTAs in your video content to boost your success.
Related: How to Create a Gripping CTA That Gets More Clicks
5. Not Professionally Editing Videos
If you don’t edit your videos properly, they will not leave a lasting impression on your viewers’ minds, regardless of how hard you have tried to produce your videos.
The success of your video marketing depends a lot on video editing, but still, many businesses don’t spend enough time or resources on video editing.
Your audience perceives your brand image through the content you produce. Be it written pieces or videos, poorly produced content damages your brand image.
So you should get your videos professionally edited before uploading them online.
If your video marketing budget is not allowing you to hire a full-time video editor, you can hire a freelancer to do the job.
Also, you can check for any free online video editor software to do essential video editing.
Conclusion
Video marketing is vast and can help you grow your business fast, provided that you don’t make common mistakes that many brands commit.
If you create videos of the right length, keep your audience in mind while producing videos, have a clear objective for videoes, include enticing CTAs, and edit your videos professionally. There is no reason why your video marketing wouldn’t be successful.
What about you? Do you want to share any other video marketing mistakes brands should avoid? I’d love to know about it. Please leave it in the comment section.
Additional Resources:
Hi Sandeep, you have rightly mentioned the importance of video editing. Videos without being edited properly will not leave a good impression. Thanks for sharing these videos marketing mistakes.
Thanks, Sunaina. I’m glad you liked the post.
Hi Sandeep! I agree with your point that – “If you don’t use enticing call-to-action in your videos, your viewers might not do what you want them to do. This will hamper the success of your video marketing.” Also, we should spend time on editing videoes. Nobody likes poorly edited videos. Thanks for sharing such a useful article. Looking forward to reading more of your posts.
Yes, Satendra, call-to-actions are important to ensure the success of video marketing. I’m glad you liked the post.
Good post, Mr. Rathore! Indeed, we should have clear objectives for our videos to boost success. Looking forward to reading your next post.
Thanks, Ritika. Please subscribe to our blog to stay updated.
Indeed, without, a CTA, viewers will not have a clue about what they should do next. This is the reason why we should use enticing CTAs in our videos. Thanks Sandeep for writing this post on video marketing mistakes.
Well said, Neeharika. Please keep on checking our website for awesome content.
Thanks Sandeep Rathore for explaining common video marketing mistakes that can break the success. Looking forward to your next post.
I’m glad you liked the article, Deepak.
Editing plays an important role in the success of videos. Thanks for writing about common video marketing mistakes.
Of course, editing is important. Thanks for your comment.
These common video marketing mistakes can certainly affect the success of any video marketing campaign. Thanks Mr Rathore for the post.
Thanks, Rajanee for your comment!
Hello Mr. Rathore! I agree with you – “The success of your video marketing depends a lot on video editing”
The time when one can easily edit videos with online editing software, it is nothing but a casual approach not editing videos. Thanks for mentioning common video marketing mistakes.
Yes, editing is important. Thanks, Dinesh for the comment!
Video editing is a must to make people like videos. Thanks for sharing these important video marketing mistakes.
You’re welcome, Deepti. Please subscribe to our blog.
Must know video marketing mistakes. Thanks, Sandeep for this post!
You’re welcome Raj!
It is often difficult for viewers to concentrate if videos are unnecessary long. Simple, crisp videos always win. Thanks for sharing common video marketing mistakes.
Thanks, Anuj for reading the article and sharing your comment.
Audience make an opinion about brands seeing their content. So we should professionally edit vidoes. Thanks for letting us know common video marketing mistakes.
Thanks, Naval. Editing is a must to boost video marketing success.
Indeed, call to action buttons (CTAs) are important to achieve the objective of video marketing. Thanks for the post.
Thanks Rajendra. I’m happy that you liked the article.
None should commit these common video marketing mistakes. Thanks!
An informative article on video marketing mistakes. Thanks!